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“Discover Poland” July Events by Kocham Polske HK 2021

Under the Honorary Patronage of the Consulate General of Poland in HK, Kocham Polske HK (KPHK) organized “Discover Poland” - a series of cultural events in July 2021 to promote Poland. 


Being PR partner, ViAsia PR helps to publicize the following events -


  1. “Discover Poland via Board Games” @ HKTDC Book Fair Sports and Leisure Expo in HKCEC [14 -20.7.2021]

    • Board Games from Poland @ TIME2PLAY GAMES booth, introducing Polish board games: CAPITAL, RANCHO, Spaghetti & CVlizations

    • Dr. Aleksander Danda, Consul General of Poland in HK as an honorable guest speaker in a seminar, introducing a fun way to discover Poland and a cultural way to play board games [17.7.2021]

  2. Discover Poland via Books @ KPHK Polish Cultural Space and Gallery [18.7.2021]

  3. Discover Poland via Poems @ KPHK Polish Cultural Space and Gallery [31.7.2021]

  4. Creative Kids Workshop @ KPHK Polish Cultural Space and Gallery [24 & 29.7.2021]


Our PR team planned the PR strategy, created media angles and arranged media features for the one-month events.  Massive media coverages were reported via online, offline & social media channels, including, Sunday Kiss, TVB, J2, Wen Wei Po & parenting FB groups etc.

Scope of Services

- PR Partner

- PR Strategy

- Promotion & Publicity

- Media Relations

- Media Pitching and Liaison  

- Press Release and Monitoring

- Media Interview and Features

- Online, Offline & Social Media