The Hong Kong Society for Rehabilitation (HKSR) hosts the "Paint A New Life" Charity Sale and Art Exhibition (Phase I and II) to raise funds to support the rehabilitation services for the underprivileged in 2021. 

Being PR Partner, besides organizing and promoting the charitable event, ViAsia PR also arranged professional photography for the shooting of art pieces & kick-off ceremony and Videography for the virtual art exhibition tour, as well as live streaming of the kick-off event.  We also arranged to interview and video shooting of the celebrities for production of appeal videos which successfully enhanced publicity.