Melbourne Flight Training (MFT), an Australian flight training school which possesses a team of highly motivated and experienced instructors, are backing up by a diverse fleet of impeccably aircrafts. The school provides the highest quality flight training in a supportive environment.
Seeing the rapid development of aviation industry in China, MFT and the Kinetic Education committed to introduce the flight training programmes to our country and train our own pilots.
ViAsia PR was invited as the PR partner for the project. We have successfully sought Guangdong Radio and Television (GRT) (Audience coverage: 169 million) as official media partner to do the brand launch. By means of organizing a "Future Flight Captain Recruitment" programme, the brand was vastly spread out to everywhere of China, via traditional, digital and social media.
Pairing up with GRT, the "Future Flight Captain Recruitment Day" was held at Guangdong Radio and Television Building, attracting children coming from all over Guangdong province. The event was live broadcast via 觸電新聞, a news app covering whole China, getting over 60,000 audiences within 5 hours.
We have invited Ms Wing LIU, a famous financial anchor as MC of the event and many famous Guangdong talents & KOLs to join the event. They also helped a lot by spreading the news to their friends via social media.
The Recruitment was followed by a competition of which the winners will get a chance to visit GRT Building and receive radio interviews with MFT and Kinetic Education representative.
The recruitment and competition is greatly publicized and voted up by public via GRT official We Chat. Over 70,000 votes have received within 3 days.
Having earned massive media noise, the brand is not only launched all rounded but has attracted GRT to invite it to join their official e-commerce platform.
Scope of Services
- PR Strategy and Marketing
- Brand Building
- Event Planning and Management (Competition, Workshop, Seminar, VR Training)
- Official Media Partner Engagement
- Celebrity and KOLs Engagement
- MC Arrangement and Script
- Design and Production
- Social Media (We Chat, Weibo and other chat groups) Management
- Public Behaviour Influence
- Radio Interviews
- Media Pitching, Release and Liaison
- e Commerce Arrangement