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Life Education Publication “重拾”

Stories on Regeneration Warriors by Student Ambassadors

Jun – Nov 2019

It is a very meaningful project for ViAsia PR to help the Regeneration Society to publish the Life Education Publication “重拾”. Our work includes to set up an organizing committee with 20 Student Ambassadors from Universities & Secondary Schools, equip them with communications & writing skills, guide them on interviews with Regeneration Warriors and oversee the copywriting, design and production of the publication. We have also arranged a radio interview to promote the publication which will be dispatched to schools & hospitals.

Through the stories on Regeneration Warriors written by Student Ambassadors, the warriors shared their insights and experiences in overcoming significant obstacles to live rewarding lives which helped to promote positive personal values to the community. The students also learned the power of positive thinking and self-belief in overcoming life’s challenges.

The project is under the “Hang Seng Bank - Regeneration Society Top Ten Regeneration Warriors Competition” Programme which has been supporting by Hang Seng Bank since 2008.

Scope of Services

Project Management

- Publication Production

- Recruitment of Student Ambassadors

- Setting up of Student Organizing Committee

- Student Training Seminars

   (Communications, Interview & Writing Skills)

- Interview Arrangements

- Copywriting & Editing 

- Design, Layout and Production

- Photography

- Promotion & Publicity

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