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Polish Cultural Festival kicks off in HK   May 2019
Part 4: Story-telling Workshop with Vice-Consul of Poland to HK

Hong Kong's first ever Polish Cultural Festival with over 20 cultural and art activities, organized by Kocham Polske HK and supported by the Consulate General of the Republic of Poland to HK & Macau, was launched in May 2019.  The Festival consists of art & design exhibitions, Polish language lessons, Polish food tasting, lectures, concert, workshops for children and a fair of Polish products.

ViAsia PR is proud to be invited as the PR Partner of the Festival.

To understand Polish culture and language from games makes learning more interesting for kids.  In this connection,  a story-telling workshop with Dominik Jakuszko, Vice-Consul of Poland to HK was organized for children in the Kocham Polske HK Gallery.  At the workshop, Dominik read the famous Polish story "The Legend of the Wawel Dragon" to the children and played with them the Polish games, inspiring them to design their own board games. Polish products were also sent to parents as souvenirs.

The concept was suggested and developed by ViAsia PR. We lined up media to launch the pre-event promotion, attracting lots of kids joining which is a happy parenting programme. The event was recommended and reported by am730.

Scope of Services

- PR Strategy
- Promotion and Publicity
- Concept Development
- Media Relations
- Media Invitation and Liaison
- Media Pitching and Release
- Media kit and souvenirs
- Media Interview and Feature

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