extracted from Hong Kong Commercial Daily
Polish Cultural Festival kicks off in HK May 2019
Part 1: Opening Reception
Hong Kong's first ever Polish Cultural Festival with over 20 cultural and art activities, organized by Kocham Polske HK and supported by the Consulate General of the Republic of Poland to HK & Macau, was launched in May 2019. The Festival consists of art & design exhibitions, Polish language lessons, Polish food tasting, lectures, concert, workshops for children and a fair of Polish products.
ViAsia PR is proud to be invited as the PR Partner of the Festival.
The Festival was kicked off by Miroslaw Adamczyk, Polish consul general in HK and Macau in an Opening Reception on 2 May 2019. Our PR team invited over 30 media to witness the Grand Opening of the Festival. At the reception, Polish gourmet, handicrafts, travel and organic skin care products were launched to all guests and media. We guided the media to tour around all booths and arranged interviews and features.
It is understood that between 2014 and 2018, bilateral trade between HK and Poland grew at about 10.2% annually and reached 1.72 billion euros in 2018 which accounted for about 7.0 % of total trade between Poland and China. In 2018, 29,675 Polish nationals visited HK. Miroslaw Adamczyk, Polish consul general in HK and Macau said that they will continue to promote bilateral trade between HK and Poland. Let's experience Poland!
Scope of Services
- PR Partner
- PR Strategy
- Promotion and Publicity
- Media Relations
- Media Invitation and Liaison
- Media Reception and Kit
- Media Pitching and Release
- Media Interview and Feature
- Food and Travel KOLs
- Online Platforms