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extracted from *CUP 

Polish Cultural Festival kicks off in HK   May 2019
Part 5: Media Coverages

Hong Kong's first ever Polish Cultural Festival with over 20 cultural and art activities, organized by Kocham Polske HK (KPHK) and supported by the Consulate General of the Republic of Poland to HK & Macau, was launched in May 2019.  The Festival consists of art & design exhibitions, Polish language lessons, Polish food tasting, lectures, concert, workshops for children and a fair of Polish products.

Being the PR Partner of the Festival, ViAsia PR arranged online and offline publicity for the activities, covering Polish art & culture, travel, language, gourmet, music and products. We planned the PR Strategy, delivered ideas & concepts and suggested media angles to the client. We launched the Polish Cultural Festival to all traditional media, online platforms, social media, KOLs and Live Stream Platforms by inviting them to the events and guided them to experience Polish culture throughout the Festival. Interviews and features were meticulously arranged, including Chit Chat between Miroslaw Adamczyk, Polish consul general in HK & Macau and Chip Tsao, famous columnist in HK.

The one month Festival completed with great success and was broadly reported by English and Chinese media. Owing to the strong interest in Polish culture, KPHK soon organized Polish Autumn HK 2019 in October to further showcase Polish culture and products to HK people.

Scope of Services

- PR Strategy
- Promotion and Publicity
- Concept Development
- Media Relations
- Media Invitation and Liaison
- Media Pitching and Release
- Media kit and souvenirs
- Media Interview and Feature
- Food Channels and KOLs
- Online Platforms
- Social Media

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