extracted from EAT AND TRAVEL WEEKLY (飲食男女)

Polish Cultural Festival kicks off in HK   May 2019
Part 3: Polish Gourmet

Hong Kong's first ever Polish Cultural Festival with over 20 cultural and art activities, organized by Kocham Polske HK (KPHK) and supported by the Consulate General of the Republic of Poland to HK & Macau, was launched in May 2019.  The Festival consists of art & design exhibitions, Polish language lessons, Polish food tasting, lectures, concert, workshops for children and a fair of Polish products.

ViAsia PR is proud to be invited as the PR Partner of the Festival.

Experience Poland, Experience Polish Gourmet.  ViAsia PR lined up food channels and KOLs to promote Polish gourmet during the Polish Cultural Festival. Apart from arranging media to experience Polish cuisine at the Opening Reception, a video interview was also taken in a Polish restaurant which offered special Polish menu dedicated for the Festival.  Besides, KPHK organized a Polish tableware exhibition to further showcase its food culture. We arranged media to visit the exhibition. Features were published including interviews from Ming Pao and Eat and Travel Weekly.

Scope of Services

- PR Strategy
- Promotion and Publicity
- Media Relations
- Media Invitation and Liaison
- Media Pitching and Release
- Media kit and souvenirs
- Media Interview and Feature
- Food Channels and KOLs

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