Promotion and Publicity of

Hang Seng – HKFWS Youth Mediation Scheme 2018-19

Part 3: Promotion Videos

In response to the increasing need of peaceful conflict resolution in school setting, Hang Seng Bank has supported Hong Kong Family Welfare Services (HKFWS) since 2013 to widely promote mediation education in primary schools through the “Hang Seng – HKFWS Youth Mediation Scheme” (The Scheme).

ViAsia PR is delighted to be responsible for the promotion and publicity of the Scheme 2018 – 19.  We have derived a strategic publicity plan to promote the Scheme, including Mediation Storybooks and Peer Mediation Mobile App (PM App) to make the impact of the Scheme more sustainable; arranged spin-off media / publicity activities by leveraging the Scheme’s programmes; and produced 2 promotion videos for the PM App for showing in public events & social media channels.

Regarding the promotion videos for the PM App, ViAsia PR has produced 2 versions for public promotion channels and social media respectively.  Our production crew delivered professional services from concept development, storyboard, script-writing to shooting and editing.  We have also created animation effect in the videos which caught children’s attention. Through the videos, the education technology in the PM App, in which the mediation stories with interactive games & knowledge put inside and used as programme tool is easily understood and welcomed by students and parents. The promotion videos also help promoting mediation education to the public and motivating more involvement in building a harmonious society through peaceful conflict resolution

Scope of Services

- PR Strategy

- Promotion and Publicity

- Video Shooting, Editing and Production

- Concept Development

- Storyboard and Script-writing

- Director and Producer

- Animation and Special Effect

- Voice Over and Subtitles

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