HK Youtubers share Kaohsiung Self-guided Tour Experiences

@ World Trade Centre Club Hong Kong

7 June 2018

On 7 June 2018, the Kaohsiung Tourism Bureau with support from the Kaohsiung Tourism Association and the Kaohsiung Association of Travel Agents held a promotional event at World Trade Centre Club Hong Kong to introduce Kaohsiung’s most attractive sites to HK people.

On the occasion, 4 famous HK Youtubers namely Wallace, Kao Bei Cold, Manson, and Dim Dim shared their experiences to promote self-guided tours in Kaohsiung.  A fun video was premiered at the event, showing that the Youtubers all enjoyed Kaohsiung’s culture and nature very much.  Special accommodation offers were also introduced. The Bureau hoped to increase Kaohsiung’s presence more.

ViAsia PR assisted in inviting and pitching media to promote self-guided tours in Kaohsiung. To cope with client’s request, we have invited a great number of KOLs, Social Media and Online Platforms to do live streaming at real time, in addition to traditional media. At the event, our PR team guided the media to experience Kaohsiung’s culture and nature, including self-guided tours, ceramics, tea art & gourmet, etc and arranged media interviews. The event was soon publicized via around 100 media channels on the same day.

Scope of Services

  • Media Conference

  • Media Invitation and Pitching

  • Media Liaison and Reception

  • Media Release and Monitoring

  • Media Interviews and Features

  • Event Live Streaming

  • KOLs (Travel & Food)

  • Social Media Influence

 

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