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Belt and Road Art Expo 26 – 29 Mar 2018

@ Exhibition Gallery of Hong Kong Central Library

Over 120 renowned artists from 16 countries & areas participated the “Belt and Road Art Expo” curated by Master Shu Sung-wan at Hong Kong Central Library from 26- 29 Apr 2018.  The Opening Ceremony was held on 26 Mar and officiated by 中聯辦文化康體部署長何德軍先生 Senior Official (Cultural and Athletes) of the Liaison Office of the Central People’s Government in SAR.  The 16 countries and areas supported the art expo include China, HK, Australia, Brunei, Cambodia, Canada, India, Indonesia, Lao, Malaysia, Myanmar, Philippines, Singapore, Taiwan, Thailand and Vietnam, etc.

ViAsia PR, responsible for the media relations of the event, pitched and liaised for the media interviews and features arrangements. Our PR Team invited the media to attend the Opening Ceremony and introduced them the art pieces of the expo, of which one was served as Country Gift of China. International art buyers came over the world to visit the expo, following the great media response.

Proposed in 2013, the “Belt and Road” Initiative has received positive response and support from over 100 countries and international organizations over the past years. 

Scope of Services

Promotion and Publicity

- Media Relations

- Media Invitation and Pitching

- Media Reception and Liaison

- Media Interviews and Features

- Media Release and Monitoring

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