Star Lite Star Bright 2017
- "Star Lite Star Bright" is a community environmental protection project sponsored by Diana FUNG, member of CPPCC National Committee. The project, being one of the HKSAR 20th Anniversary and Climate Ready HK programmes, offered free LED lights to the less privileged which can save > 50% electricity cost and educates society the concept of energy saving.
-Being the PR Consultant of the project, ViAsia PR offered a customized PR Strategic Plan for the project, attracting over 120 sponsoring parties across HK, including HKSAR Government, such as Environment Bureau, Development Bureau, Home Affairs Department & Social Welfare Department; Public Sector such as CLP & Town Gas; Universities, Political Parties and Commercial Sector to launch this meaningful project.
- The project was vastly publicised and extended quickly from Wong Tai Sin District to many other districts like Sum Shui Po, Kwun Tong and Yuen Long in the year. Many districts and organisations are following suit.
- In view of the great success, the project has secured funding and matched with more new partners for carrying on next year.
Scope of Services
- PR Strategy and Publicity
- Brand Building
- Event Planning and Management
- Celebrity Engagement
- Radio Interviews
- Viral Publicity Videos
- Media Pitching, Release and Liaison