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Top Ten Regeneration Warriors Competition

Hang Seng - Regeneration Society

Hang Seng Bank has sponsoring the Regeneration Warriors Award organised by the Regeneration Society for 10 years. The Ceremony has invited Professor Sophia Chan, JP, the Secretary for Food and Health, Dr Ko Wing-man, GBS, JP and Mr. Jasper Tsang Yok-sing, GBM,JP as Officiating Guests of this year. ViAsia PR acting as the PR Consultant for the Ceremony, has tailor made a thorough PR Strategic and Publicity Plan for the project and managed the Sponsors Award Presentation Ceremony.

Having pitched across traditional & new media; and produced over 10 publicity videos on the Regeneration Warriors, we have successfully pitched around 90 counts of media coverage, totalling at the estimated amount of HK$5,200,000 media value.

In view of the vast media and public support, Regeneration Society has engaged other sponsors for fund raising in the next year.

 

Scope of Services

- PR Strategy and Publicity

- Event Planning and Management

- MC Arrangement and Script

- Viral Publicity Videos

- Media Pitching, Release and Liaison

- Media Reception

- Advertorial (Copywriting, design and layout)