The Hong Kong Jockey Club Charities Trust funded the Mission Healthy Greens to run the Elderly Green Living Programme, proving that one is never too old to develop a green lifestyle.  The project promotes energy saving, carbon reduction and green living amongst the elderly, as well as encouraging them to adopt a more healthy and positive lifestyle through farming and volunteering. Key elements of the programme include an organic farming programme, an environmental education programme and an elderly green ambassador programme.

ViAsia PR acts as the PR Consultant, has drawn a customized PR strategic plan to promote and to execute the project. In the year, we have successfully completed the invitation of celebrity ambassadors & consultants; arrangement of publicity events, radio interviews, magazine feature stories, TV appearance; production of publicity videos and other social media publicity.  Over 100 counts of media coverage has been achieved within 4 months.  Around 42,000 participants will benefit, with volunteers from schools, NGOs and other partners helping out.